Leticia orcel bordoni

Working inside businesses and careers that have already outgrown intuition alone.

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WHEN GROWTH STARTS TO BREAK THINGS

If you’re running a founder-led business that grew through instinct, speed, and personal drive, there’s a moment where what got you here starts to break.

Decisions pile up. Everything runs through you. The business still works, but it’s heavier than it used to be.

This is usually the point where bringing in an external operator makes sense.

OR..

Your experience has outgrown your job description.
But it hasn’t been structured to stand on its own.

You know how to work.
Now you need to design how you sell it.

Who I work with

Founder‑led businesses

Entrepreneurs who built their companies by trusting their instincts. Who now feel the limits of intuition alone.

You’ve built momentum through instinct and speed.
Now growth demands structure.

I step in as a Fractional COO or strategic operator, helping you turn decision overload into systems your team can actually run.

For Businesses →

Professionals

Professionals with solid experience who feel their career no longer fits into a single role.

You don’t need to be freelance yet.
You don’t need multiple income streams already.

You want to design your work more intentionally —
structuring a portfolio career built on what you already know, not starting from zero.

I work 1:1 to turn experience into positioned offers, clear decisions, and income paths that make strategic and financial sense.

1:1 Mentoring →

HOW I WORK

I work from inside the system — not from the sidelines.

I step into founder-led businesses at the point when growth starts to depend too heavily on instinct and a single person.

My role is to:

  • Clarify decision-making

  • Build operational structure

  • Reduce founder overload

  • Turn momentum into sustainable growth

I operate at the intersection of strategy and execution.

BUILT FROM INSIDE THE ROOM

Over 20 years of leading operations across Latin America and Europe.

  • Led regional retail operations for Swatch LATAM across seven countries

  • Served as COO in fast-scaling startups

  • Selected by Toptal as part of the top 3% global freelance network

I’ve worked inside established corporations and founder-led growth companies — in rooms where decisions have real financial consequences.

Real People. REAL REAL.

  • We were growing fast, but everything still depended on me. Every decision, every hire, every problem. Leticia didn’t just ‘advise’ — she stepped inside the business. Within weeks, we had clearer decision-making, defined ownership across the team, and operational structure we could actually run. The biggest shift wasn’t just systems. It was that I could finally think like a CEO again instead of reacting all day.”

    Founder, SaaS Startup (EU)

  • “What I appreciated most is that Leticia understands both strategy and execution. She doesn’t stay in theory. She helped us translate momentum into structure — from commercial planning to team accountability. She sees patterns quickly, asks uncomfortable but necessary questions, and builds systems that make growth sustainable. If your business feels heavier than it should, she’s the person you want in the room.”

    Founder, Retail & Consumer Brand (LATAM)

  • “Llegué a Leticia con mucha experiencia, pero sin claridad. Sabía que quería diseñar algo distinto, pero no sabía cómo convertir eso en ingresos reales. La mentoría no fue motivacional ni abstracta. Fue estratégica. Trabajamos con estructura, decisiones concretas y foco financiero. Me ayudó a ordenar mi experiencia, posicionarme con criterio y diseñar un portfolio que tiene sentido para mí — profesional y económicamente. No necesitaba empezar de cero. Necesitaba estructura. Y eso fue exactamente lo que encontré.”

    Profesional en transición / Portfolio Career